The manufacturer of Shadowless Operation Lamp will take you to understand: the types and evolution of shadowless operation lamps
The manufacturer of Shadowless Operation Lamp will take you to understand: the types and evolution of shadowless operation lamps
Principle of Shadowless Operation Lamp
What are the hot trends in healthcare in 2020?
"11 emerging technologies will increasingly penetrate into people's daily medical care and daily life," said Xing Liping, partner of PricewaterhouseCoopers healthcare consulting services
AI: the top one is artificial intelligence (AI). AI will be applied to medical insurance claims and fraud detection. This technology has been applied to some high-end medical insurance and national health insurance funds in China to reduce fraud and speed up claims processing. Big companies like Baidu have noticed that the real value of AI is not limited to this, but to enhanced diagnosis, genetic analysis and precision medicine.
Telemedicine: telemedicine helps to reduce medical costs and save patients' time and energy. At present, dozens of Internet hospitals in China are the main drivers of telemedicine.
Medical robots: medical robots are one of the weaker ones in China. The share of medical robots in European and American countries accounts for 62% and 24% respectively. It has been applied in at least four fields in China, including university, surgery and rehabilitation.
VR: at present, the domestic application of virtual reality (VR) is to treat chronic diseases free of charge through necessary behavior changes. The Hong Kong Polytechnic University has developed and commercialized a virtual reality based rehabilitation training software to help patients with cognitive impairment improve their daily life and work skills.
Doctor practice platform: doctors' online practice platform will be more in-depth for patients, such as "doctor almond". Through this platform, patients can establish long-term and stable contact with doctors they are familiar with and trust, and have sufficient time and opportunity to communicate with doctors.
Accurate diagnosis: medical technology equipment will become more accurate and even have predictive ability. The increasing sensitivity of disease detection will reduce the occurrence of medical misdiagnosis. The focus is on the development of minimally invasive surgery and new compact devices, such as portable therapeutic ultrasound scanners, which are growing rapidly in the Chinese market.
Sensors and Trackers: Although China currently has 980 million mobile phone users, accounting for the world's largest mobile medical market share, mobile applications and platforms have not attracted active users, let alone bring in much revenue, as they often provide more dispersed value. Some valuable areas include: predicting users' health needs and designing game based models to translate demand into medical action; providing the largest health consumer market (elderly and chronic patients) and one-stop service platform. Intelligent wearable devices, which can measure vital signs, respiratory rate, blood pressure, heart rate, electrocardiogram and body temperature, are gradually used by surgical patients in operating rooms and solitary users in remote areas.
3D equipment: in China and Asia, more and more patients demand customized orthopedic implants, prosthesis and orthodontic treatment. However, the application of 3D electrical and equipment spare parts for supplier manufacturing and hospital services is often ignored, and remote medical places may often have this demand.
Next generation sequencing: This is an exciting area of research around the world, and it has been predicted that the technology will eventually be commercialized and the price will be reduced to $100. However, China has a reliable record in the speed and scale of technological optimization in the past. Companies such as BGI, Illumina and icarbonx are on this path.
Internet of things: most medical technology companies are upgrading services that are independent but compatible with their products. The interaction between devices, data collection, value-added operations, and data feedback is the value of many other users. The importance of network security in this field is higher than that in other industries, because most of the health data leakage and hacker incidents occur at the Internet of things access point.
Digital supply chain and blockchain: the integration of new data sources such as sensors and signal transmitters and medical machines provides opportunities for the development of China's health industry, not only improving safety and security, but also providing development opportunities in customization planning, procurement, production and delivery. Although the manufacturing industry is actively responding to the requirements of quality management system, blockchain solutions have great application potential in drug and food distribution and safety.
"Traditional enterprises in the health industry should continue to seek cooperation with technology start-ups and ot
9 major events to be done in the next few years!
1. Encourage R & D innovation.
Encourage clinical institutions and doctors to participate in the research and development of innovative medical devices. Priority shall be given to the examination and approval of innovative medical devices with product core technology invention patents and significant clinical value, as well as medical devices that are urgently needed in clinical practice and listed in the national key R & D plan and major scientific and technological projects.
2. The review and approval mechanism was improved.
Improve the quality control system of evaluation. Establish a drug and medical device evaluation mechanism with clinical as the core, improve the system of indication team review, project manager, technical dispute resolution, communication and exchange, priority review, review information disclosure, etc., and gradually form a drug and medical device efficacy and safety guarantee system with technical review as the core, on-site inspection and product inspection as the support.
3. We will accelerate the reform of classified management of medical devices.
Set up 16 professional groups of medical device classification technology, optimize and adjust the framework and structure of classification catalog, and issue the new version of medical device classification catalogue; research and develop 22 medical device nomenclature guidelines according to professional field setting, and gradually implement naming according to the common name of medical device; formulate coding rules of medical device and construct coding system of medical device. The database of medical device classification, naming and coding was established.
2、 We will improve the system of regulations and standards.
We have basically completed the formulation and revision of supporting regulations for medical devices, accelerated the research and transformation of international standards for medical devices, given priority to improving the basic general standards and high-risk product standards for medical devices, revised the guiding principles for technical review of medical device registration, and formulated technical guidelines for the production, operation, use and adverse event monitoring of medical devices.
"Medical device standard improvement action plan" includes:
1. 500 medical device standards were formulated and revised, including 80 diagnostic reagent standards, 200 active medical device standards, 220 passive medical device standards and other standards;
2. 200 guiding principles for technical review and clinical trials of medical devices were formulated and revised. 150 kinds of reference materials for in vitro diagnostic reagents were developed;
3. To establish and improve the standardized management system of medical devices, relying on the existing resources, strengthen the construction of the national medical device standard management center, and provide standard management personnel to meet the needs.
3、 Strengthen the whole process supervision.
1. We should fully implement the quality management standards for clinical trials of medical devices, strengthen the supervision and inspection of clinical trials, and crack down on the falsification of clinical data;
2. We should fully implement the quality management standard of medical device production, and strengthen the production supervision of sterile and implantable medical devices;
3. We should fully implement the quality management standards for medical devices, strengthen the quality supervision of cold chain transportation and storage, and implement the online filing and verification system for purchasing and selling business personnel of production and operation enterprises;
4. Strictly implement the quality supervision and management measures for the use of medical devices, strictly control the quality of purchase, acceptance, storage, maintenance, deployment and use, and timely report the adverse events of medical devices. Strengthen the use management of implantable and other high-risk medical devices.
4、 Comprehensively strengthen on-site inspection and supervision sampling inspection.
Focusing on the aspects of code of conduct, process compliance, data reliability, etc., we will carry out the whole project inspection of quality management for enterprises, severely crack down on various illegal behaviors such as fraud, and urge enterprises to strictly implement relevant quality management standards. Increase the frequency of registration inspection, flight inspection and overseas inspection, and improve the inspection ability. Strengthen the inspection of sterile and implantable medical devices and in vitro diagnostic reagents.
The "enhanced medical device inspection" program includes:
1. The national level carries out a full project inspection for all the third class medical device manufacturers and the second class sterile medical device manufactu
Medical device hospital marketing program makes you no longer afraid!
Manufacturers put more energy into product R & D, brand planning, marketing promotion, forming a reasonable division of labor in marketing links.
To do market prerequisite, we must conduct market research on the market, especially the understanding of competitors.
If we don't do market research and don't understand the situation of our competitors, we will not even know the reason for losing the order. Secondly, we should analyze the advantages, weaknesses, opportunities, threats, and find out the problems in developing the local market. To solve these problems, we must make market planning, make marketing strategy map, determine market operation ideas, determine market operation plan, and do PDCA cycle 。
The key to medical device marketing lies in three aspects: how to establish a model hospital or observation hospital, how to maintain the factual customers, and how to mine the hospitals with intention to purchase?
Because of the brand, capital, technology and other reasons, it is very difficult for domestic medical equipment enterprises to become a top three hospital. It is also feasible to only do basic level hospitals and private hospitals. Maintain the developed hospitals and invite interested hospitals to visit.
De facto clients (developed hospitals)
One is to invest emotionally and pay attention to the places that customers are interested in.
The second is to help factual customers solve problems and improve brand reputation and brand loyalty.
The third is to realize resale and cross selling to improve work efficiency.
Explore the hospitals that are interested in purchasing:
Process: collecting information - clarifying roles - recommending products - quoting - displaying marketing aids - reporting - public relations - bidding - Service
One is to integrate the resources of distributors and visit customers selectively;
The second is to pay a return visit to the interested customers in academic activities;
The third is to visit the hospital department director introduced by the factual clients.
First of all, we should contact with the Department Director to understand the basic situation of the hospital departments, understand the interpersonal relationship and background of the Department, whether the department director is very authoritative and powerful, whether there is contradiction between the Department Director and the deputy director, if there is, we should do the work of the deputy director, otherwise, the opinions of the Department are not unified, which will lay a hidden danger for the future success.
Only after the director and the deputy director of the Department can the order be made. In the same way, the situation of each hospital is different, and the specific situation of the hospital can be learned from the relevant personnel and distributors of the hospital.
It would be better to find an internal line. This person must understand the hospital's organizational structure, internal roles and division of labor, understand the whole process of procurement, and be able to know some key things, such as understanding the decision-maker, his family situation, personality and hobbies.
Understand the price and relationship of competitors at critical moments. During the documentary period, we have to communicate with the inside line for many times to let him know how to help us, and let him direct us to the next work.
Communication with customers is a process from strangeness to familiarity, from familiarity to trust, and from trust to a consensus of values.
According to different hospitals recommend different products, according to different communication objects, find different entry points and introduce different contents.
Generally speaking, the director of the department talks about the situation of the model hospital, introduces the unique technical advantages and clinical value of the products, the head of the equipment section is concerned about the price and after-sales service, and the president is more concerned about the economic and social benefits.
Different configurations are recommended for different hospitals and regions, including luxury configuration for tertiary hospitals, standard configuration for secondary hospitals, and simple configuration for primary hospitals.
Display of marketing aids:
It is difficult to persuade the other party only by oral expression. It must be strengthened with some marketing aids, such as the letter of acceptance, authoritative expert papers, proposals, etc.
Interested hospitals should